- hi ☺ 

I'm Paula, a Brazilian executive producer and creative project manager. Growing up, my dad used to tell me that imagination is the most powerful thing we own. Turns out he was right — now I get to spend my days bringing ideas to life, turning creativity into reality.

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I started my career by drawing people into movie theaters, leading nationwide marketing and go-to-market strategies for major theatrical IPs. Later, I stepped behind the camera where I now produce advertising campaigns for major national and international brands.

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Whether it's for a brand, a digital platform, or the big screen, I'm all about making things run smoothly, look amazing, and (most importantly) tell a story that matters.​