Nubank

If you had told me years ago that I’d be working with Leslie David Baker - yes, Stanley from The Office (one of my all-time favorite shows, btw) - I probably would have given you one of his classic deadpan stares.

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This was a project I was involved in from the very beginning, joining script meetings directly with Nubank to shape a narrative that was as logistically viable as it was creatively ambitious.​ The main challenge? The campaign was entirely set in Rio de Janeiro, but flying Leslie there wasn't an option for logistical reasons.

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The solution was pure production magic: we brought him to a high-end virtual studio in São Paulo. From producing the plates to ensuring the art direction seamlessly matched the virtual environments, we recreated Rio’s iconic beaches, bohemian bars, and even a football stadium, all while saving him from enduring the city’s scorching 40°C heat.

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The result? Beyond delivering a visually stunning film, we gave Brazilian The Office fans a nostalgic treat, featuring a completely random character from the show in a Brazilian campaign. And honestly, it was as unexpected as it was brilliant.