Nubank

For nearly 30 years, Matt LeBlanc hadn’t done any advertising. So you can imagine the freak out when I found out I’d be the one bringing his big return to life. And not only that, but actually getting to film it in Los Angeles and shoot at Universal Studios, which was a total dream come true!

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But behind the excitement was some insane logistics. The creative idea required us to shoot Matt in LA while simultaneously managing a parallel crew back in Brazil that had to replicate our US sets in perfect sync.

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Spending nearly a month in LA for this project was a wild ride. Beyond working alongside one of my favorite TV characters ever, I got to collaborate with a world-class crew: from the DoP behind Dua Lipa’s biggest music videos to production designers from Apple TV series.

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The result? A viral pop-culture moment that completely broke the internet, proving that a giant brand can laugh at itself. (And yes, he is just as charming in person).